Ian Robertson: YouTube 2 minute video https://www.youtube.com/watch?v=AlxCN1aCa2MIan Robertson (born 1951) taught mathematics in Fiji before training as a clinical psychologist in London and specializing in neuropsychology. A leading international researcher, he has written widely about how our brains are changed by experience, and his popular books Mind Sculpture and Opening the Mind's Eye brought his scientific research to a wide audience. Recently Visiting Professor at Columbia University New York, his latest book - The Winner Effect: The Neuroscience of Success and Failure - was published in New York by St Martin's Press in October 2012. In this he shows how winning and losing shape our minds and brains more fundamentally than any drug and how our destinies depends on how we respond to success and failure. Short Films from USA Doctors' Channel about the Winner EffectChemistry of the winner effect (2 mins approx) http://www.thedoctorschannel.com/view/the-biochemistry-behind-the-winners-effect/Can Money Be Addictive Like Cocaine (2 mins approx)http://www.thedoctorschannel.com/view/is-money-addictive-like-cocaine/ Four steps to unleashing the winner effect (2 mins approx)http://www.thedoctorschannel.com/view/robertson_ian-average-and-success_p2/CBS Superbowl Sunday Morning Show interviews Ian Robertson on Winninghttp://www.cbsnews.com/8301-3445_162-57567289/the-psychology-of-winning-and-losing/