by Robert B. Cialdini
This sheet summarizes the main takeaways from the book and how we might apply the research-based strategies described in the book to our work. The anecdotes and research cited in the book help you spot the frequent use of these tactics in day-to-day life.
This is not THE SECRET. After reading THE SECRET, and after suffering its onslaught of quote boxes, I sought a book that spoke the same language, but in a more coherent manner. The top-rated negative review of THE SECRET suggested this book, INFLUENCE: THE PSYCHOLOGY OF PERSUASION. Nope.I get what t...
http://www.reddit.com/r/AskReddit/comments/1hoxfa/what_nonfiction_books_should_everyone_read_to/
One of the best books on Behavioural Psychology explaining the effects of Authority, Reciprocity, Liking, etc with practical examples.
This book is great and I totally could have used it two years ago when a salesguy sold me on $80 HDMI cables for my new tv.*It ought to be required reading for all high school seniors. Or even freshmen. Yes, it's a little outdated (most of the studies and incidents related happened in the 80s or ear...
Well-written, well-researched book for lay people.
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