Innovation Management and New Product Development (4th Edition)
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
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Format: paperback
ISBN:
9780273713159 (0273713159)
ASIN: 273713159
Publish date: March 24th 2008
Publisher: Prentice Hall
Pages no: 616
Edition language: English
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 by Paul Trott, now listed on BookLikes)