Interesting to read a book through the eyes of someone who completely lives and breathes advertising. I have since decided I don't want an office job.
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world, a pocket ‘bible’ so to speak for the talented and timid to help make the unthinkable and the impossible, possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem so...
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