Jake Townsend, through his consultancy Townsend Initiatives, works with countries, corporations and international organizations in developing nation branding, communications and public diplomacy strategies. He is an adjunct professor in the University of Southern California's School of Public Diplomacy, where he teaches the yearly course "Nation Branding and Public Diplomacy" to Master's students, and is a pioneer in the advancement of the practice of nation branding. Jake has contributed to The Los Angeles Times and Condé Nast Traveler, among many others, and is the former West Coast editor of Wallpaper Magazine. He is the author or co-author of 12 books, including many of the "Cool Hotels" series. He has lectured on the practice of public diplomacy and nation branding at consulates, embassies and before corporate boards around the world. A trained diplomat, Jake is a graduate of The Fletcher School of Law and Diplomacy at Tufts University, from which he holds a Master's degree in International Affairs and Diplomacy, and a degree from the University of California Los Angeles School of the Arts and Architecture.FULL BIBLIOGRAPHY:*Jake Townsend/ Tim Clarke 2011 (forthcoming) "Coastal Modern"Clarkson Potter Publishers*Jake Townsend. 2009 "Aston Martin DBS/ Pebble Beach" Aston Martin in house publishing*Jake Townsend. 2011 (forthcoming)" Hotel Design" Cologne Germany Daab Publishing*Jake Townsend. (co-writer) 2008 "Cool Hotels Italy" Dusseldorf, Germany teNeues Publishing*Jake Townsend. (co-writer) 2008 "Cool Hotels Spain" Dusseldorf, Germany teNeues Publishing*Jake Townsend. (Ghostwriter, second half of book covering 1960-present day). "The Boy Scouts: A Centennial History" New York, New York DK*Jake Townsend. 2007 "Cool Hotels New York" Dusseldorf, Germany teNeues Publishing*Jake Townsend. 2007 "Cool Restaurants New York 3". Dusseldorf, Germany teNeues Publishing*Jake Townsend. (ghostwriter) 2007. Kathryn M. Ireland; "Classic Country". Layton Utah: Gibbs Smith* (ghostwriter). (On Hold) Designing Spaces by Vern Yip. New York, New York: ReganBooks/Harper Collins* (writer and photographer, under pen name) 2003. "San Fernando Valley Then and Now". Layton, Utah: Gibbs Smith*(writer and photographer, under pen name) 2003. "Santa Monica Then and Now". Layton, Utah: Gibbs Smith