Dr. Jim Loehr is a world-renowned performance psychologist, Co-Founder of the Human Performance Institute, and author of 16 books including his most recent, The Only Way to Win. He also co-authored the national bestseller The Power of Full Engagement.From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful acheivement, personal fulfilment and life satisfaction is the strength of one’s character. He strongly contends that character strength can be built in the same way that muscle strength is built throught energy investment. Jim Loehr is also well known for his individual work with top-flight athletes and Olympians. A sampling of his elite clients from the world of sport include: golfers Mark O'Meara and Justin Rose; tennis players Jim Courier, Monica Seles, and Arantxa Sanchez-Vicario; boxer Ray Mancini; hockey players Eric Lindros and Mike Richter; and Olympic gold medal speed skater Dan Jansen.Dr. Loehr has a masters and doctorate in psychology, serves on several scientific boards, and is a full member of the American Psychological Association, the American College of Sports Medicine, the National Strength and Conditioning Association, and the Association for the Advancement of Applied Sport Psychology.