Jeffrey Liker is Professor of Industrial and Operations Engineering, University of Michigan and president of Liker Lean Advisors, LLC--a collection of top-notch lean advisors. He is author of the international best-seller, The Toyota Way and the related books Toyota Way Fieldbook, Toyota Talent, The Toyota Product Development System, Toyota Culture, The Toyota Way to Continuous Improvement, and The Toyota Way to Lean Leadership. His newest book (with Karyn Ross) is The Toyota Way to Service Excellence. His articles and books have won thirteen Shingo Prizes. He plays golf, watches football and basketball, and resumed learning classical guitar after a thirty year break. His wife Deb and daughter Emma, support his writing and his son Jesse is his toughest critic and best editor.