Jeffrey Rothfeder is a veteran business journalist, formerly Editor-in-Chief at International Business Times, National News Editor at Bloomberg News, Executive Editor at Time Inc., Dept. Editor at Business Week, Editor at PC Magazine, Senior Editor at Strategy+Business Magazine and Special Correspondent at the Washington Post. His expertise covers a wide range of topics including corporate leadership and management, corporate culture, globalization, privacy, technology security, manufacturing and business and economic models. Rothfeder has won numerous journalism awards including Excellence in Technology Writing, the Jesse H. Neal National Business Journalism Award and the American Society of Business Publications Editors award for feature writing. He has been a finalist for a National Magazine Award and was part of the team at Popular Science that won a National Magazine Award in 2004. His articles have appeared in CondeNast Portfolio Magazine, The New York Times, PC World, Chief Executive, St. Petersburg Times, Science, This Old House, Popular Science, CIO Insight, Consumer Reports and Forbes, among many other publications. Among his books, "Make or Break" was a Wall Street Journal bestseller; "McIlhenny's Gold" was a Library Journal Best Business Book, 2007 and Top 10 Nonfiction Book: JP Morgan's Prestigious 2008 Summer Reading List; "Every Drop For Sale" was Nominated for National Outdoor Book Award: "Nature and Environment Book of the Year"; and "Privacy For Sale" was named National Computer Book of the Year. In his spare time, Rothfeder sees himself as a jazz and pop composer; the truth about that, like many things, is in the eye of the beholder.