Joe Cross is a filmmaker, entrepreneur, author and wellness advocate. He directed, produced and was the subject of the award-winning documentary Fat, Sick & Nearly Dead; authored The New York Times bestseller, The Reboot with Joe Juice Diet, which has been released globally in multiple languages; and is credited with having accelerated the plant-based eating and juicing movement by media outlets including the Wall Street Journal, the Times of London, and The Dr Oz Show. His website www.rebootwithjoe.com has become an integral meeting place for a community of more than 1 million Rebooters worldwide. His second documentary film, Fat, Sick & Nearly Dead 2, focuses on how to stay healthy in an unhealthy world.