Joel R. Evans, Ph.D., is the RMI Distinguished Professor in the Zarb School of Business at Hofstra University, Long Island, New York.Professor Evans is the co-author of Retail Management: A Strategic Approach, 12th edition (Pearson, 2013). This book is widely used internationally and is available in English, Chinese, and Russian editions. He is also the co-author of Marketing, 12th edition (Textbook Media, 2015, http://www.textbookmedia.com/Products/ViewProduct.aspx?id=3921), which was one of the first American marketing books to be translated into Russian. He loves to teach, write, and consult. Check out his blogs for regular posts related to marketing (http://evansonmarketing.com) and retailing (http://bermanevansretail.com) -- and careers! careers! careers!