Anthony (Joey) Bernal is an Executive IT Specialist with Software Services for Lotus. Sr. Certified with IBM as an I/T Specialist, he has an extensive background in the design and development of Portal and Web Applications. He has led the design and development of many web and client-server applications. His technical knowledge, management and methodology skills, leadership, and attitude have contributed to the successful completion of many major WebSphere and Portal projects. Joey helps to lead the Software Services team in several technical areas include application architecture, performance, and more. Also he assits with many of the cross-brand challenges that leverage WebSphere Portal. By its inherent nature of being a platform to integrate applications, WebSphere Portal projects require significant cross-brand expertise. All WebSphere Portal projects have products from multiple brands, and many have products from all five brands in the solution. Specifically, Joey works to reduce the challenges presented by the cross-brand nature of WebSphere Portal projects, especially on the use of newer technologies such as the integration of WebSphere Portal with Services Oriented Architectures.