John McRee has been designing experiences for users since 2000. Acquiring and mastering user-centered design (UCD) methodologies along the way, he has designed travel and e-commerce Web sites, CD-ROM-based experiences, shrink-wrapped desktop software and mobile applications.In his role as Director of User Experience at Universal Mind, John specializes in design process management, user research, persona development, information architecture and interaction design. He has had the pleasure of working with telecommunications organizations, desktop publishing companies, financial institutions, automotive businesses, network security agencies and companies within a variety of other verticals.