John Moore believes passion and a sense of purpose fuel successful brand messages, whether delivered via a product, a service, or an experience. His background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market. For many years John operated the Brand Autopsy Marketing Practice, a consultancy helping businesses focus on marketing with authentic passion. Today, John is happily cooped up at Brains on Fire as its Chief of Wahoo. In this role, he is responsible for helping grow the Brains on Fire business, ensuring clients achieve their desired growth, and developing learners & leaders within Brains on Fire.John is also the author of three business books. The most recent book is, THE PASSION CONVERSATION: Understanding, Sparking, Sustaining Word of Mouth Marketing (Wiley, 2013). Previous books are: TOUGH LOVE (ChangeThis, 2010), a business book masquerading as a screenplay and TRIBAL KNOWLEDGE (Kaplan, 2006), a business management book.