Join the Club: How Peer Pressure Can Transform the World
Format: paperback
ISBN:
9781848313439 (1848313438)
Publish date: February 1st 2012
Publisher: Icon Books
Edition language: English
Humans are social animals descended from a long line of hunter gathers who lived in small social groupings of extended families (i.e. tribes). We are programmed to care about what other people think of us. Rugged individualism is probably an imaginary facade in most cases. This book explores ways in...
I thought the title seemed a bit overreaching when I first read about this book, but I was hopeful. Wouldn’t it be lovely to discover that something as simple as peer pressure could actually transform the world?Of course, as I had anticipated, the title was too good to be true. Rosenberg offers up s...
11 years ago
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