Kerry Hughes, M.Sc., has over 20 years of experience in the natural products market, in market development and bringing new plants and plant products to market. Kerry is an Ethnobotanist that is committed to deepening the relationship between plants and people. She does this though promoting sustainability in natural product production, market and product development for the natural products industries. Kerry is the author of the The Incense Bible, Haworth Press (April/May 2007), Co-Author of The Health Professionals Guide to Dietary Supplements, Lippincott, Williams & Wilkins (2006), a peer-reviewed guide to herbs and nutritional supplements, and Botanical Medicines: The Desk Reference for Major Herbal Supplements, Haworth Press (2002) an in-depth text-book on the medical aspects of many of our top supplements. Kerry acts as a consultant to the United Nations, through the International Trade Centre (ITC) for international development projects involving botanicals, and authored essential oil and organic reports for the Market New Service (MNS). She also recently acted as the director for the US office of The Institute for Market Ecology (IMO), a pioneering, well-respected eco-product certifier, which exclusively certifies the Fair for Life Fair Trade Certification. EthnoPharm, Kerry's product development and consulting company, actively promotes benefit share and community supported relationships as a way to value traditional knowledge, promote biodiversity, and help enrich lives and provide income opportunities to rural people. Kerry focuses on the interface between the private and public sectors in the development of botanicals worldwide focusing on Market Development. She has worked with natural product companies and agencies throughout the U.S. and in South America, Europe, Asia and Africa, often bridging the gap between marketing and product development. Kerry has worked for US-AID and UN-sponsored projects to strengthen the natural product sectors of countries in Africa, Sri Lanka, Colombia, Peru, and Madagascar.