Kevin Werbach is Associate Professor of Legal Studies and Business Ethics at The Wharton School, University of Pennsylvania. He is also the founder of Supernova Group, a technology analysis and consulting firm, and hosted the Supernova conference for nine years. In 2008, he served on the Obama Administration's Presidential Transition Team, and later was an expert advisor to both the Federal Communications Commission (FCC) and Department of Commerce. A pioneer in the emerging field of gamification, he was voted Wharton's first Iron Prof for his presentation, "All I Really Needed to Know I Learned in World of Warcraft."Earlier in his career, Werbach was the editor of Release 1.0, a renowned industry publication that provided leading-edge analysis of key technology trends for senior executives. With Esther Dyson, he co-organized the annual PC Forum conference. Before that, he served as Counsel for New Technology Policy at the FCC during the Clinton Administration. Called "one of the few policy wonks who really got it" by Wired, he helped develop the U.S. Government's Internet policies and authored Digital Tornado, the first comprehensive analysis of the Internet and telecommunications.Werbach appears frequently in print and broadcast media including CNN, PBS, CNBC, NPR, ABC News, USA Today, The New York Times, The Los Angeles Times, The Wall Street Journal, The Washington Post and The Economist. His writing has appeared in Harvard Business Review, Fortune, Wired, IEEE Spectrum, Harvard Law Review, Cornell Law Review, Berkeley Technology Law Journal, Harvard Journal of Law and Technology, Business 2.0, and Slate, among other publications, and he has been invited to testify before the United States Senate, House of Representatives, and FCC. He is a fellow of the Global Institute for Communications in Japan; a director of Public Knowledge; a member of the Institute for the Future advisory council; an advisor to the Just Press Play Project, Knowledge@Wharton, and the SEI Center for Advanced Management; and a member of the editorial boards of Info, The Journal of Information Policy, and I/S: A Journal of Law and Policy for the Information Society.