Lawrence Busch is University Distinguished Professor of Sociology and Co-Director of the Center for the Study of Standards in Society at Michigan State University. Dr. Busch's current interests include the use of standards in public and private policy making, biotechnology and nanotechnology policy, agricultural science and technology policy, higher education in agriculture, and public participation in the policy process. He has been on the faculty at the Norwegian University of Science and Technology, Lancaster University (UK), and what is now the Institut de Recherche pour le Développement (IRD)(France). He is (co)author or (co)editor of twelve books as well as more than 150 other publications. He is past president of both the Rural Sociological Society and the Agriculture, Food, and Human Values Society, a fellow of the American Association for the Advancement of Science, a Chevalier de l'Ordre du Mérite Agricole and an elected member of the Académie d'Agriculture de France. He recently received a doctor honoris causa from the Universidade Técnica de Lisboa. For a short video on standards see: http://www.lancs.ac.uk/ideasfestival/busch.htmFor a podcast on standards visit:http://fare.uoguelph.ca/FARE-talk/index.html