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Leonard M. Lodish's Books back

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company - Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
by Leonard M. Lodish (author), Howard L. Morgan (author), Shellye Archambeau (author)
publisher: Wharton School Publishing publish date: March 31st 2007
format: hardcover pages: 336
language: English
ISBN: 0132390752 (9780132390750)
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course - Leonard M. Lodish, Amy Kallianpur, Howard Lee Morgan
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
by Leonard M. Lodish (author), Amy Kallianpur (author), Howard Lee Morgan (author)
publisher: John Wiley & Sons publish date: February 15th 2001
format: hardcover pages: 288
language: English
ISBN: 0471382442 (9780471382447)
Comparing Dynamic Consumer Decision Processes in Real and Computer Simulated Environments/Working Paper Report No, 91-116 - Raymond R Burke, Barbara Kahn, Leonard Lodish, Bari Harlam
Comparing Dynamic Consumer Decision Processes in Real and Computer Simulated Environments/Working Paper Report No, 91-116
by Leonard M. Lodish (author), Barbara E. Kahn (author), Charles J. Burke and Michael R. Ziegler Barnett Raymond A. (author), Bari Harlam (author)
publisher: Marketing Science Inst publish date: 1991-06
format: Paperback
ISBN: 9992863501 (9789992863503)
ASIN: 9992863501
The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? - Leonard M. Lodish
The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong?
by Leonard M. Lodish (author)
publisher: Oxford University Press, USA publish date: May 29th 1986
format: hardcover pages: 204
language: English
ISBN: 0195037022 (9780195037029)
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