by Dan Heath, Chip Heath
A superb book that presents convincing arguments, great stories, great research, great analogies, and highly actionable advice on how to communicate ideas in a way that will "stick". That is, in a way that will make people remember your ideas and act on them. In fact, the book uses its own advice to...
Is it okay to review with the word 'bollocks'?
An easy to read and palatable example of its genre (it thinks it's social psychology, but it seems more pitched to management than anything else), Made to Stick: Why Some Ideas Survive and Others Die teaches a basic paradigm related to the "stickiness" of ideas, and how to make them stickier. The au...
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