A New York City native, I held vice-presidential level marketing positions with Citibank, JP Morgan Chase, and the National Retail Federation before becoming a college textbook author. Over the years, I've co-authored a number of college textbooks on marketing, advertising, and management. It has also been my privilege to assist marketing experts Philip Kotler and Kevin Keller with their best-selling "Framework for Marketing Management" textbook. I earned an M.B.A. in marketing from Long Island University in New York and a B.A. from the City University of New York. When not writing about marketing, I trace my family's history and make presentations about genealogy. My newest book, Planning a Future for Your Family's Past, is a concise guide to organizing genealogy materials and preparing to share them with the next generation. My genealogy blog is: Climbing My Family Tree (http://climbingmyfamilytree.blogspot.com).