Mark H. McCormack shook hands with a young golfer named Arnold Palmer, giving birth to the modern sports marketing industry. That historic handshake established a legendary empire that would evolve into today's IMG, the world's premier sports marketing and management company— representing hundreds of athletes, models and prestigious events around the world. From representing talent, to managing events to building the largest independent sports media company in the world, IMG’s reach and dominance is still unrivaled. McCormack, with the publication of What They Don't Teach You at Harvard Business School, also became a best-selling author of numerous books offering street smart advice to a generation of your entrepreneurs.