Mark Stiving helps companies make money. A respected pricing expert with a PhD, U.C. Berkeley and MBA from Santa Clara Univ., plus 15+ years experience, Stiving applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies, especially entrepreneurs who must focus on the bottom line. An award winning speaker, coach and consultant, Stiving has worked with such esteemed companies as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corp. and National Semiconductor. Find more of Stiving's pragmatic ideas on his blog, www.PragmaticPricing.com and twitter his pithy insights @MarkStiving