Matthew P. McAllister (Ph.D., University of Illinois) is Professor of Communications in the Department of Film/Video & Media Studies at The Pennsylvania State University, USA. His research interests include advertising criticism, popular culture, and the political economy of the media. He is the author of The Commercialization of American Culture (1996, Sage), and the co-editor of Comics and Ideology (2001, Peter Lang), Film and Comic Books (2007, University Press of Mississippi), The Advertising and Consumer Culture Reader (2009, Routledge), and The Routledge Companion to Advertising and Promotional Culture (2013, Routledge). He has also published in such journals as Critical Studies in Media Communication, Journal of Communication, and Popular Communication, among others.