Michael Weiss started one of the first digital agencies on the West Coast and remained the CEO for 14 years. He worked with clients such as Disney, Estee Lauder, GE, Fox and hundreds of others. In 2011 Michael stepped down as CEO and focused his career solely on working with brands to better understand what they want to be, who they want to target, and how to use digital and online social platforms to engage audiences. Michael earned his Masters in Counseling Psychology at Loyola Marymout University. He was most recently the Vice President of Marketing at Musician's Friend - a Guitar Center direct brand. Some highlights from his career:Performed music professionally for 20 yearsPersonal Assistant to Roseanne and Tom ArnoldTrained Monkeys to aid quadriplegicsScript Development for Quincy Jones, Jerry Bruckheimer, Arnold KopelsonTaught High School Human Development for 12 yearsAdjunct Professor at Loyola Marymount UniversityContent Marketing Consultant for Content Marketing Institute