Author of the acclaimed book on internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's website for eight years, including IBM's original search marketing strategy. Mike serves as a senior strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia's Darden School of Business. Mike founded and writes for Biznology.com and also blogs for Search Engine Guide, ChamberofCommerce.com, and All Things WOMM. Mike frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists.Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years' experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com's site search technologies and served as product manager for IBM's search and text analytics products.