Nick Cooney is the author of How To Be Great At Doing Good: Why Results Are What Count and How Smart Charity Can Change The World; Change Of Heart: What Psychology Can Teach Us About Spreading Social Change; and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom.He is Director of Education at Mercy For Animals, a national non-profit animal protection organization, and founder of The Humane League.His work has been featured in hundreds of media outlets, including the Wall Street Journal, TIME magazine, and National Public Radio, and he has lectured extensively throughout the United States and Europe on how to carry out charity effectively.To learn more and contact Nick, visit http://www.NickCooney.com