Packaging the Presidency; A History and Criticism of Presidential Campaign Advertising
In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the...
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In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.
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Format: Textbook
ISBN:
9780195089424 (0195089421)
ASIN: 9780195089424
Publish date: 28-06-1996
Publisher: Oxford University Press
Edition language: English
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