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Paco Underhill
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City. show more

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
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Community Reviews
Boston Bibliophile
Boston Bibliophile rated it 5 years ago
Interesting and insightful with some good tips for people setting up an interactive environment like a shop or a library. It seemed more like an ad for his services and/or his other books but it was a good introduction to the principles behind his business.
EeeJay
EeeJay rated it 7 years ago
This book should be titled : HOW WE SELL cuz all it says is: "We spy and seek and note and then the customer ends up buying what they weren't buying before"It gets boring to hear the constant self-praise over and over again but I would still recommend it to every consumer, if only to make them aware...
megancsparks
megancsparks rated it 10 years ago
I learned about this book from a coworker at the library and am really glad I sat down to read it. This isn't a very long book, and it doesn't necessarily have to be read all the way through to glean the important points. Nevertheless, I really wish we could make every one of my coworkers read this ...
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