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Paco Underhill
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City. show more

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
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Paco Underhill's Books
Why We Buy: The Science Of Shopping - Paco Underhill What Women Want: The Global Market Turns Female Friendly - Paco Underhill Call of the Mall: The Geography of Shopping - Paco Underhill Call of the Mall: The Author of Why We B... Call of the Mall: The Author of Why We Buy on the Geography of Shopping - Paco Underhill Call of the Mall - Paco Underhill BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman - Mary Brown, Carol Orsborn, Paco Underhill Why We Buy - Paco Underhill Why We Buy, Updated and Revised Edition:... Why We Buy, Updated and Revised Edition: The Science of Shopping - Paco Underhill, Mike Chamberlain, Inc. Blackstone Audio
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Recently added on shelves
Buyology: Truth and Lies About Why We Buy - Martin Lindstrom, Paco Underhill
Buyology: Truth and Lies About Why We Buy - Martin Lindstrom, Paco Underhill
Why We Buy: The Science Of Shopping - Paco Underhill
City: Rediscovering the Center - William H. Whyte, Paco Underhill
What Women Want: The Global Market Turns Female Friendly - Paco Underhill
Zakupologia: Prawdy i kłamstwa o tym, dlaczego kupujemy - Martin Lindstrom, Paco Underhill, Magdalena Zielińska
Call of the Mall: The Geography of Shopping - Paco Underhill
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Paco Underhill
Why We Buy: The Science Of Shopping - Paco Underhill
Call of the Mall : The Geography of Shopping by the Author of Why We Buy - Paco Underhill
Paco Underhill's readers
Silvie's bookshelf Word Revel Amanda Baskin's Attic Batgrl: Bookish Hooha Miloš Skokić Khalid Muhammad Mike Mullin, Author Breathing Pages Marxik Górna Półka TVN CNBC Boston Bibliophile varoberts Nutti's muses dana svfo monikasy Dawid Piaskowski Krytyczna Racjonalistka guiltlessreader maisupetran
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Community Reviews
Boston Bibliophile
Boston Bibliophile rated it 12 years ago
text Why We Buy: The Science Of Shopping
Interesting and insightful with some good tips for people setting up an interactive environment like a shop or a library. It seemed more like an ad for his services and/or his other books but it was a good introduction to the principles behind his business.
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EeeJay
EeeJay rated it 14 years ago
text
This book should be titled : HOW WE SELL cuz all it says is: "We spy and seek and note and then the customer ends up buying what they weren't buying before"It gets boring to hear the constant self-praise over and over again but I would still recommend it to every consumer, if only to make them aware...
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megancsparks
megancsparks rated it 17 years ago
text
I learned about this book from a coworker at the library and am really glad I sat down to read it. This isn't a very long book, and it doesn't necessarily have to be read all the way through to glean the important points. Nevertheless, I really wish we could make every one of my coworkers read this ...
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