Paul Bertucci is the founder of Data by Design, LLC (www.dataxdesign.com - formerly Database Architechs), a global database consulting firm with offices in the United States and Paris, France. He spent much of the last 6 years as the Chief Architect and running a global Shared Services team for Autodesk, Inc. (teams: BI/DW/ODS, Big Data, Identity Management, SOA, Integration (EAI & ETL), MDM, Collaboration/Social, SaaS application platforms, and Enterprise Architecture). He was also the former Chief Data Architect at Symantec for many years. Mr. Bertucci is also the CTO of Diginome (www.diginomeinc.com) a data integrity software product company(DataDNA). Paul has more than 30 years of experience with database design, data architecture, big data, data replication, performance and tuning, master data management (MDM), data provenance/DataDNA, distributed data systems, data integration, high-availability, enterprise architect, identity management, SOA, SaaS, and systems integration for numerous Fortune 500 companies, including Intel, Coca-Cola, Apple, Toshiba, Lockheed, Wells Fargo, Safeway, Sony, Charles Schwab, Cisco Systems, Sybase, Symantec, Veritas, and Honda, to name a few. He has authored numerous database articles, data standards, and high-profile database courses, such as Sybase's "Performance and Tuning" and "Physical Database Design" courses. Other Sams Publishing books that he has authored include the highly popular Microsoft SQL Server 2000 Unleashed, ADO.NET in 24 Hours, Microsoft SQL Server High Availability, Microsoft SQL Server 2005 Unleashed, Microsoft SQL Server 2008 R2 Unleashed, and Microsoft SQL Server 2012 Unleashed. Mr. Bertucci is a frequent speaker at industry conferences such as Informatica World, Oracle World, MDM Summits, and Microsoft-oriented conferences such as SQL Saturday's, Silicon Valley Code-Camp, PASS conferences, Tech Ed's, and SQL Server User Groups. He has deployed numerous systems with Microsoft SQL Server, Sybase, DB2, Postgres, MySQL, NoSQL, Paraccel, Hadoop and Oracle database engines, and he has designed/architected several commercially available tools in the database, data modeling, performance and tuning, data integration, digital DNA, and multidimensional planning spaces. Paul received his formal education in computer science from UC Berkeley (Go Bears!). He can be reached at pbertucci@dataxdesign.com