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Paul Farris's Books back

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance - Paul Farris, David Reibstein, Phillip Pfeifer, Neil Bendle
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
by Paul Farris (author), David Reibstein (author), Phillip Pfeifer (author), Neil Bendle (author)
publisher: Wharton School Publishing publish date: February 16th 2010
format: ebook pages: 431
language: English
ISBN: 0137053169 (9780137053162)
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know - Paul Farris
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
by Paul Farris (author)
publisher: FT Press
format: paperback pages: 353
language: English
ISBN: 0273722034 (9780273722038)
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning - Rajkumar Venkatesan, Paul Farris, Ronald Wilcox
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
by Paul Farris (author), Rajkumar Venkatesan (author), Ronald Wilcox (author)
format: hardcover pages: 240
ISBN: 0133552527 (9780133552522)
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