Peri Pakroo (www.peripakroo.com) is a business author and coach, specializing in creative and smart strategies for self-employment and small business. She has started, participated in, and consulted with start-ups and nonprofits for more than 20 years. She is the founder, publisher and editor of Pyragraph (www.pyragraph.com), an online career and lifestyle magazine for artists, musicians, filmmakers and other creative workers worldwide.Peri received her law degree from the University of New Mexico School of Law in 1995, and a year later began editing and writing for Nolo, specializing in small business and intellectual property issues. She is the author of the top-selling Nolo titles The Women’s Small Business Start-Up Kit, The Small Business Start-Up Kit (national and California editions), and Starting and Building a Nonprofit, and has been featured in numerous national and local publications including Entrepreneur, Real Simple, Investor’s Business Daily, and BusinessWeek. Peri teaches and speaks on the topics of self-employment, entrepreneurship and creative careers. She is active in supporting local, independent businesses and is a co-founder of the Albuquerque Independent Business Alliance.Peri accidentally started her first band The Moist Towelettes at the age of 40 with her husband Turtle O’Toole. Since then she has played in a number of bands including the blurts and her own downer-country project, Peri & the FAQs.