Regina Lee Blaszczyk is Chair in the History of Business & Society in the School of History at the University of Leeds in the UK, and Associate Editor at the "Journal of Design History." Her research focuses on enterprise and consumer culture, on design and innovation in the creative economy, and on the chemical industries. She has published seven books, including "Imagining Consumers: Design and Innovation from Wedgwood to Corning," "Major Problems in American Business History: Essays and Documents," "Producing Fashion: Commerce, Culture, and Consumers," "Rohm and Haas: A Century of Innovation," and "American Consumer Society, 1865-2005: From Hearth to HDTV." Her most recent book is "The Color Revolution," which is likeable on Facebook at TheColorRevolution.