Richard D. Czerniawski and Michael W. Maloney are managing partners of Brand Development Network International, Inc. They are both successful former client marketing managers with Fortune Top 100 companies. They are also co-authors of the book CREATING BRAND LOYALTY and publish DISPATCHES, a weekly emailed article to the marketing community regarding marketing excellence, brand building and positioning, marketing communications (advertising) development towards the creation of brand loyalty. They have trained thousands of marketing managers worldwide. With vast experience managing the most admired brands in the world, they bring more than 70-years of successful practices and experience to their work.