Rick Sturm has over 30 years of experience in the computer industry. He is CEO of Enterprise Management Associates (EMA), which he founded in 1996. EMA is a leading industry analyst firm that provides strategic and tactical advice to major corporations and government agencies on the issues of managing computing and communications environments and the delivery of those services. Prior to founding EMA, Rick worked in senior IT roles at US West and A.C. Nielsen. He was co-chair of the IETF Applications MIB Working Group that developed the standards for managing application software with SNMP. He was a founder of the OpenView Forum and its first President.Rick has authored hundreds articles about various aspects of enterprise management that have appeared in various trade publications, including Network World, Information Week, Computerworld, Network Computing, Data Communications, and Internet Week. He was the technical editor of The OpenView Advisor, and has also co-authored five books: The Foundations of Application Management, Foundations of Service Level Management, SLM Solutions: A Buyer's Guide, Working with Unicenter TNG and CMDB Systems: Making Change Work in the Age of Cloud and Agile.