Robert Reimann has spent the past 20 years pushing the boundaries of digital products as a designer, writer, and consultant. He has led dozens of web, desktop, and device-based interaction design projects, for startups and Fortune 500 companies alike. Robert has lectured on interaction design and UX methods and principles at major universities and corporations, and to international industry audiences.Robert was a founding director of the Interaction Design Association (www.ixda.org) and became its first President in 2006. He has also held advisory board positions for AIGA Experience Design, the Information Architecture Institute, and UC Berkeley's Institute of Design (BiD) and was a board member of Design Museum Boston (www.designmuseumboston.org) from 2010-2012. With Alan Cooper, Robert is co-author of two bestselling editions of About Face: The Essentials of Interaction Design. Robert's past positions include Principal Interaction Designer at Sonos, Associate Creative Director at frog design, Manager of User Experience at Bose Corporation, and Director of Design R&D at Cooper, where he played a key role building their design practice, and in the development and refinement of their goal-directed design methods, including personas and scenario-based design. Robert is currently Principal Interaction Designer at PatientsLikeMe.