For more than a decade, Scott Jeffrey has dedicated himself to the study of consciousness research, advanced theoretical sciences, psychology, philosophy, and other disciplines in his personal quest for understanding and meaning. As a strategic advisor and professional coach to chief executives, thought leaders, and entrepreneurs, he has had the privilege of working with unusually brilliant minds. As a managing partner at The Cult Branding Company, a brand loyalty research firm, he works with an eclectic team of brand consultants to help major enterprises uncover their best customers and build their businesses around them.