Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients
Three decades ago, the CEO of a major pharmaceutical corporation complained that his company's market was limited to sick people. He confessed that it had long been his dream to make drugs for healthy people, to "sell to everyone." As Ray Moynihan notes in this persuasive book, that fantasy has...
show more
Three decades ago, the CEO of a major pharmaceutical corporation complained that his company's market was limited to sick people. He confessed that it had long been his dream to make drugs for healthy people, to "sell to everyone." As Ray Moynihan notes in this persuasive book, that fantasy has come true. As drug companies work systematically to widen the very boundaries that define illness, public perceptions about health and sickness are being manipulated and transformed, and millions of Americans are being treated for vague new conditions. One of the most devastating medical exposés in years.
show less
Format: Textbook
ISBN:
9781560258568 (156025856X)
ASIN: 9781560258568
Publish date: 28-06-2006
Publisher: Nation Books
Edition language: English
The book is about how pharmaceutical companies are using marketing strategies to sell us a specific definition of an illness, and make us think that we all need drugs, especially the drugs they are selling. The best trick is to "convince" you to associate a disease with a prescription drug, so that ...
Log in with Facebook 
