Sherry J. Holladay is a Professor at the Nicholson School of Communication at the University of Central Florida in Orlando, FL. She earned her M.A. and Ph.D. from Purdue University. Sherry J. Holladay is co-author (with W. T. Coombs) of It's Not Just PR: Public Relations in Society (Blackwell publishing) and Public Relations Strategies and Applications: Managing Influence (Wiley-Blackwell publishing). Both books were recognized with the PRIDE Award for Outstanding Textbook by the Public Relations Division of the National Communication Association. Sherry J. Holladay also is co-editor (with W. T. Coombs) of the Handbook of Crisis Communication (Wiley-Blackwell publishing). She is co-author (with W. T. Coombs) of Managing Corporate Social Responsibility: A Communication Approach (Wiley-Blackwell Publishing).Sherry travels widely - both internationally and nationally - to present her research and guest lecture at conferences and universities. Dr. Holladay's research interests include crisis communication, corporate social responsibility, activism, reputation management, social media, and stakeholder relations. Her work has appeared in several journals and books including Journal of Public Relations Research, Public Relations Review, Management Communication Quarterly, Journal of Communication Management, International Journal of Strategic Communication, Corporate Communications: An International Journal, Handbook of Crisis Communication, New Media and Public Relations and Encyclopedia of Public Relations.