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Strategic Management: Concepts and Cases (Strategic Management : Concepts and Cases, 12th ed) - Arthur A. Thompson, A. J. Strickland
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Strategic Management: Concepts and Cases (Strategic Management : Concepts and Cases, 12th ed)
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This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such... show more
This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.
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Format: Hardcover
ISBN: 9780072314991 (0072314990)
ASIN: 0072314990
Publisher: Richard D Irwin
Pages no: 1
Edition language: English
Bookstores:
Books by Brad Strickland
Books by Arthur A. Thompson Jr.
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