A Complete Summary of Pre-Suasion: A Revolutionary Way of Influence and Persuasion Pre-Suasion: A Revolutionary Way of Influence and Persuasion is a book written by social psychologist Robert Cialdini. Known as the “Godfather of Influence,” he is also the author of the bestselling book Influence which is listed on Fortune magazine's 75 Smartest Business Books of All Time.His first work in over thirty years, Pre-Suasion tells us an artful way of capturing someone else's attention. Cialdini also shares some techniques that, if applied, will make someone an excellent persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini – all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. Pre-suasion also focuses on when to influence, rather than how. The time to beginning influencing people is before they realize they are being influenced.Here Is A Preview Of What You Will Get:In Pre-Suasion , you will get a summarized version of the book. In Pre-Suasion , you will find the book analyzed to further strengthen your knowledge. In Pre-Suasion , you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Pre-Suasion: A Revolutionary Way of Influence and Persuasion .