Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral psychologist. She speaks, consults, teaches, and writes books about applying psychology to the workplace. While working on her Ph.D., Dr. Weinschenk conducted research on the left and right half of the brain. She was a college psychology professor at State University of New York (Oswego) and then began consulting. Early in her career she focused on applying cognitive psychology (how people think, remember, perceive), to make technology more usable. Recently she's gone back to her neuropsychology roots, studying the newest brain science and research on unconscious mental processing -- decision-making, persuasion, and emotion.Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.Susan founded and runs the Weinschenk Institute, LLC in Wisconsin (USA), where she lives with her husband. Her two children are grown and "launched". When not teaching, speaking, writing, or blogging, Susan performs in community theatre, sings jazz, reads books, and watches movies.