Svend Hollensen is Ph.D. (Dr.) and Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a jobs as International Marketing Coordinator and International Marketing Manager.After working in industry he received his Ph.D. from Copenhagen Business School (CBS) in 1992.He has published articles in international journals and is the author of globally published textbooks, e.g. Global Marketing. This book has been translated into Chinese and Russian. Special editions for India and Spanish-speaking areas (Spain + Latin America) have been developed.Svend Hollensen's research interests are within Relationship Marketing, Globalization and Internationalization of companies.Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.5th edition of 'Global Marketing'and 2nd edition of 'Marketing Management - A Relationship Approach' were published by Pearson in Summer 2010 Available YouTube videos for introduction to these two books:Global Marketing, 5ehttp://www.youtube.com/watch?v=zXuhQ-Lngx0 Marketing Management, 2ehttp://www.youtube.com/watch?v=FP0mcUoqBNg He is also the owner and CEO of Hollensen ApS, which performs consulting activities for companies and organizations.e-mail: svend@sam.sdu.dk