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text 2018-12-21 09:38
Does your marketing need help?

The current scenario-

 

It is a known fact that digitisation across the globe has changed the whole marketing scenario. Online marketing has given small business the power to provide stiff competition to big brands. With concepts like, Marketing shared services, the playing field has become equal for everyone and now it has all come down to who markets oneself smarter and better. It is not about the budget you have in hand but what you do with the marketing budget is what matters.

A lot of big companies have been struggling for a while to come up with good marketing strategies. With digitisation changing the dynamics of marketing, companies have been struggling to bring a 360-degree holistic approach to the table. Due to which the execution has been poor leading to excessive spending and poor results. With the rise of audience-focused marketing niche like social media marketing, things have become more complex. It puts the whole marketing team in a dilemma as there is too much to do and on what aspects do they focus? It is here where the concept of Marketing Shared Services comes in.

The actual problem-

 

Someone rightly said the devil lies in the details. If you audit your marketing budget, a large chunk of it goes in paying salaries to your employees

 

If we make a rough estimate, around 50-60% of the allocated marketing budget is spent on salaries. It leaves just around 40% of the budget to be spent on marketing strategies and execution. Though it is not a serious concern it is something that cannot be overlooked.

 

Let’s have a look at the typical breakdown of a marketing budget: (on site - offsite combination)

1. Salary- 50%
2. Events- 15%
3. Analyst & Advisor- 10%
4. Content- 5%
5. Strategic Initiatives-5%
6. Tools & Technologies -5%
7. Campaigns-10%


Add to this the hardware, software, seating costs and we’re looking at an extra 18% cost on salaries. Moreover, many a time, there isn’t enough work for your marketing team at times neither they would have access to modern marketing tools and technologies. Due to which your in-house marketing team is never 100% utilized. Now, what if there is a way to cut your cost on resources?

You can expect to save up to 56 % of your marketing budget on personnel costs if you adopt the concept of Marketing Shared Services.

Using a Marketing Shared Services team comes with many advantages. The utilization of your marketing budget improves drastically. In this fast-paced competitive environment, you need to fail and fail faster. Marketing agencies dedicatedly work towards marketing making it easier for them to do modify their course of action to get the desired results.


How can the concept of Marketing Shared Services help you?


Quite a few companies have adopted this concept of Marketing Shared Services to tackle the challenges of contemporary marketing. It involves cutting the in-house marketing resources from the organisation and outsourcing a large chunk of marketing services to a small team of experts. It not only helps in better utilisation of allocated budget but also you get premium marketing services for your brand. This whole concept revolves around sharing your marketing responsibilities by outsourcing it to an efficient marketing firm. You can hire them to devise your marketing strategy, social media marketing, brand management or a complete end to end marketing solutions. It will not only help you generate a better return on investment, but you can focus on other aspects of your business.

Marketing in several companies has come under serious scrutiny in recent years. Business leaders leading marketing verticals are facing serious pressure to drive growth and generate leads. With digitisation posing challenges of its own, competition in the markets has only become more intense. Under such a competitive environment, you will need a partner to share your marketing responsibilities. Adopting the concept of marketing shared services will transform your whole marketing approach making it more efficient and effective.

 

Conclusion-

The focus should be on increasing growth and productivity. If your marketing has been faltering for quite some time and you are in dire need of reviving it, Marketing Shared Services is the best way to do that. Let a marketing firm come on board and take over the mantle. See what they bring on the table and how working with them can fix your marketing woes. Let them know your organisation inside out and give them enough data to understand your needs. If the solution they propose sync with the requirements of your organisation, collaborate with them and let them do the marketing for you.

 

Source: markivis.blogspot.com
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review 2018-12-19 05:06
Project Management Consulting – SKIL
SKIL’s Project Management Consulting Services helps you build robust culture of project management practices & help organization improve their project success rates.
Source: www.skilglobal.com/services/project-management-consulting
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text 2018-12-11 03:22
How you can Drive More Traffic to Your Website with SEO

Having a good website is the basic requirement for online marketing. But it is not enough to have an attractive website. Unless people know about your website there won’t be anyone visiting your website. They will not know about your company or the products unless they visit your website. As more and more purchase decisions are taken after searching the internet, it is essential for people to visit your website. This is true all over the world and it is true for Malaysia too. There is a need to make people visit your website. The way to make your website visible and drive more traffic to it is search engine optimization.

 

BThrust is a company that offers the best SEO services in Malaysia. We have many years of experience in this work. We have qualified and experienced people who can do this most efficiently. Our experts know the right methods to get the search engines to promote your website to the top of the search results page. As the top SEO consultant in Malaysia, we have helped many companies to improve their sales by getting more people to visit their websites.

 

Earlier it was enough for your web content to contain the necessary keywords by which the search is made. But Google has made the ranking method more stringent. It checks whether the content on your website is relevant to the products. It is also essential that the content is informative and interesting. Google wants to make sure that a customer who has arrived at your website by using the search engine should have the best experience form the website. Google uses this parameter the most when ranking websites. Hence it is essential for content to be good. BThrust has excellent content writers who will ensure that your website has content that the visitor will love reading.

 

Another method to get people to visit your website is to have backlinks in websites that are relevant to your products. We write good content and post it on these websites and create the necessary backlinks to divert traffic to your website.

 

It is best for you to partner with the best SEO Company in Malaysia and gets your websites visited by more people.

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review 2018-10-12 07:07
An Insight into Six Sigma Training and How It Works

Is this the first time you heard about Six Sigma training? Well, it is a leading certification in the industry that’s developed to improve business processes. You get trained for implementing the Six Sigma’s principles and methodologies to keep growth graph rising to the top. The Six Sigma professionals identify and thwart any issue that comes in your way to achieve success. You not only improve your quality standards but emerge as a leader in your niche.

 

The Six Sigma certification is a must if you have ambitions to achieve high success growth using minimal resources. Here’s more about Six Sigma Certification to make you familiar with it:

 

Waste Management At Its Best

 

Like all other businesses, your aim might be to achieve ultimate success for your business? If yes, then hiring a professional who has done extensive Six Sigma training will fulfill your needs. Or alternatively, you could arrange for a corporate training program for Six Sigma certification for your employees. These professionals know how to take care of your business process with effective waste management. They will not improve your production process but the product quality too. The Six Sigma certification isn’t that easy you might thinking it to be. The individuals are tested for knowledge before certifying them.

 

Six Sigma Certification is an Investment

 

Consider the Six Sigma professionals as an investment in your business which is bound to give you highest returns over time. Hiring a qualified professional is not possible all the time. But you can nurture his ability to perform by offering Six Sigma lessons for him. This might seem like an unwanted expense for you but it’s not. This is because the certified professionals play a major role in identifying issues and making improvements. Eventually, they save operations cost and help you increase the profits.

 

How to Find a Reputed Institute for Six Sigma Coaching?

 

Many online organizations offer online Six Sigma learning sessions. Enrolling in their training sessions is just as easy as clicking a mouse button. What’s more? You can learn Six Sigma principles at your pace. Complete the course within a few hours or weeks, it all depends on how much time you devote to learning. Some of these institutes dispatch the supporting reading material to your address for an ease of learning. This makes learning Six Sigma easier for you because you don’t have to spend time searching for the reading material from shop to shop.

 

Conclusion

 

Empowering your employees with Six Sigma training and Lean Certification is the best thing that you could do. It is a wise investment that flourishes over time. A Six Sigma certified employee could work wonders to streamline your business process. However, things don’t work overnight. You will need to wait patiently to see your employees making contributions that will exceed your expectations.

 

When quality coaching for Six Sigma is on your mind, consider Skil Global to deliver the best results for you. We nurture your best investment in people and make it profitable for you. With thousands of teaching hours training experience, we are here to empower your employees with knowledge. Reach us to arrange corporate teaching lessons for Six Sigma, lean six sigma black belt & six sigma green belt.

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review 2018-09-28 16:29
4 Benefits of Lean Management for Your Organization

Why your company should consider Lean management? This kind of questions usually comes to mind when you don’t know the benefits that come along with Lean certification.Also, as a company, you might want to explain these benefits to your managers. If you are the organization that is struggling with the hikes in operations cost and intense competition, then Lean strategies could solve these issues.

 

If you intend to incorporate Lean techniques into your organization, then you must be aware of its pros which are listed below:

 

  1. Eliminates Errors in Your Work System

By deploying Lean management into your company system, you could multiply the revenue by many folds. Wondering how? Well, the Lean techniques help eliminate errors in your system that’s the reason behind poor customer satisfaction. It identifies the reason for losses and helps resolve them to make your customers happy with your service. You would be able to address billing errors, clients’ complaints, cost overruns and many other issues.

 

  1. Improves Business Processes

The Lean certification allows you to differentiate processes and demonstrate your knowledge of process measurement, analysis, control and optimization. It also provides a comprehensive overview of the current practices in your organization and let you know its impact on the quality performance. It helps you to take corrective measures to achieve the sustainable quality in your processes.

 

  1. Applicability Across Industries

The Lean techniques help not just in one or two industries but a gamut of them. These strategies have been successfully applied in a range of industries, including IT, HR, telecom, aerospace, defense and so on. It’s not that easy to attain but yes, the perks of having your workforce certified with Lean makes you competitive in all spheres. You would not only deploy Lean into your system with the help of Lean certified professionals but a catalyst for change. It would eventually help you streamline business process.

 

  1. Ensures Consistent Quality

The benefit of following Lean is that it helps maintains the strict quality standards that your customer might be expecting from you. You get zero manufacturing errors that meet or exceed international quality standards. You will be able to bag more contracts if you implement Lean in your organization.

 

Conclusion

 

Using Lean, you prepare your workforce for the leadership roles to take your growth level to sky highs. The Lean management certified employees will be able to reduce your business costs, achieve efficiency and identify the bottlenecks in the growth. This certification makes them ready to play a significant role as middle managers or directors’ roles and share your work burden. This nurtures them into a future leader and managerial skills that eventually benefit your organization.

 

Want to stay ahead in the business? Then don’t be shy to get your employees Lean certified from a leading institute for Lean certification – SkIL. We help your employees recognize their potential and act as a catalyst for change. Just enroll their Lean certification from us and get ready to experience the business growth like never before. Visit us today!

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