The outgoing US President’s refusal to sign a bipartisan package for relief funds can lead to the shutting down of the federal government.

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According to a survey report shared by the State of the Connected Customer, about 84% of the customers expect personalized treatment rather than being treated as a number. 

In fact, by keeping customer need at the helm of every interaction that you have with them, you manage to earn their trust, build lasting relationships, and provide your organization a competitive edge that’s second to none. So, how do you balance the need of every customer to be treated as an individual that, too, while scaling up the speed and efficiency of your service agents? 

Though transforming your customer service experience by delivering efficient and highly-personalized services isn’t easy, the need of the hour is to invest in a solution that can help you provide superior customer service that, too, while helping you stay relevant. Salesforce service cloud enables organizations to place customers at the heart of everything and deliver a personalized experience across every channel i.e., phone, email messaging, chat, etc. As a business looking to scale-up your customer service team, it’s prudent to get in touch with an experienced Salesforce consultant who can help you make the most of this innovative solution. 

Let’s understand how Salesforce Service Cloud can transform customer experience:

• Maximize Agent Productivity: With Service Cloud, agents can maximize their productivity as the service cloud offers secure management options such as web-based application knowledge base, etc. providing them the flexibility to work from anywhere. With enhanced productivity, overhead costs of agents are reduced.
• Transforms Customer experience: Organizations can improve customer relations as the service cloud allows organizations to connect one to one with their customers through live agents. This enhances customer loyalty, retention, and satisfaction leading to repeat business and an increase in LTV (Lifetime Value).
• Security: With the service cloud platform, data integrity is maintained as it offers a multi-layered approach to protect confidential data of your organization.
• Case Tracking: Service cloud helps in case tracking, which helps in faster resolution of cases. With this, the day to day activities of a person is properly managed, which also results in the manual reduction of errors. 

Conclusion:

In a nutshell, we can say that organizations can realize improved operational processes by leveraging the Salesforce service cloud, leading to better customer experience. So, irrespective of whether you are in the B2B or B2C domain, if your company truly cares about your customers, then is you should opt for Salesforce Service Cloud. Once you have made up your mind in implementing Salesforce service cloud, you should consider getting in touch with a reliable Salesforce implementation partner. 

Every business goes through a rough patch, which may include a dip in revenue, sluggish speed of operations, inconsistent customer operations, and more. While companies usually find a way to come out of such a crisis, the problem arises when such situations become routine. For the uninitiated, it is to be noted that such cases occur when organizations cut corners, ignore bottlenecks, increase dependency on siloed on-premise systems and complex ordering process that can reduce customer engagement with your website.

To sustain themselves, customers must take decisive steps to deal with the challenges the way they are meant to be dealt with. This is where the need for a proper Salesforce commerce cloud implementation arises. Besides maintaining cost-efficiency, and seamless omnichannel customer experience, implementing Salesforce commerce cloud can help businesses make the most of commerce data effectively. Let’s take a look:

Unified, Cross-Channel Experience

While you might still be reaping the benefits of improved sales with your old system, it is certainly not a consistent way of reaping the benefits. In fact, in the absence of proper integrations, inconsistent standards, lack of interoperability between tools, and little to no customization, Sales are bound to drop sooner or later. With a robust commerce cloud solution in place, service and data models can be leveraged through different interaction channels. This presents businesses with a collective view of your orders, products, promotions, interactions, inventory, etc. 

Similarly, every channel can use various services like transaction management etc. and leverage core capabilities, which increase agility, and helps deliver a seamless and personalized experience across the entire continuum.

Infinite Customization

Salesforce commerce cloud allows businesses with unlimited customization capabilities. Apart from this, it has an open architecture, which allows for distinct integrations and customizations that, too, without any hassle. Moreover, its complete set of APIs makes it easy for other web applications to interact easily with it. Since, it comes with a development environment, it can delight their technical teams who, in turn, create custom brand experiences across various customer touchpoints and channels.     

Innovation

To remain competitive, businesses should be able to deliver innovative solutions and experiences across multiple channels that, too, without any delays. With a Salesforce commerce solution in place, organizations get access to several new features and updates, which are carried out several times a year, allowing businesses to leverage the latest version. This will help organizations to keep pace with the changing retail landscape while keeping up with customer expectations. A Salesforce implementation partner will help implement the Salesforce commerce solution and help organizations realize the benefits of this fantastic solution. 

Wrapping Up:

Businesses across the globe are focussed on having a unified and shared view of customers, which helps them to provide a consistent experience across online, in-store, social, and other channels. By integrating a robust solution like Salesforce commerce cloud that offers immense capabilities for intelligence, and customization, organizations can put their business on fast-track. As an entrepreneur, if you are still on the fence regarding the endless possibilities offered by the Salesforce commerce cloud, then make sure you get in touch with a reliable Salesforce consultant.

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