Silence is deeply woven into the fabric of the female experience.

A 2010 study by the Girl Scouts found that girls downplayed their confidence, kindness, and talents online in favor of highlighting how fun, funny, and cool they were. The study suggested a girl’s social media profile was a persona she constructed, a photoshopped billboard on the information superhighway. Unlike the messiness of real life, where you might come to school wearing the “wrong” outfit or say something awkward in class, a Facebook profile is a cool, controlled social avatar intended to stand in for you. Online spaces like Facebook and Tumblr are new social proving grounds for girls, rivaling the hallways where girls show off new clothes or friends.