The Global masterbatch market size and forecast is estimated to be valued at USD 10.8 billion in 2018 and will register a CAGR of 6.7% between 2018 and 2028.
Worldwide masterbatch market has witnessed a series of key developments in last few years. Automotive and packaging sectors are key end-use market for industry players. There has been an in increase in demand for high performance plastics, which is witnessing 7% CAGR in construction, automotive and other allied sectors. Growth in these sectors is expected to create lucrative demand for masterbatch market worldwide.
Bekryl’s industry research report, Global Masterbatch Market Size Analysis and Industry Opportunity, finds Europe and Asia Pacific (South East Asia and Pacific region) to collectively account for over 58% of global share in 2017. High sales in end-use industries has created favorable market scope in Asia Pacific. In Asia Pacific, China accounted for over 27% of world vehicle production followed by Japan with nearly 10% in 2017. High per capita disposable income is expected to further fuel the automotive demand in the region. This is expected to create sustainable business environment for mastermatch industry players. Asia Pacific masterbatch will emerge as the most lucrative destination and will top the chart by 2019 end, surpassing Western Europe.
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Global Masterbatch Market Trends:
Trend#1: High Business Priorities on Developing Regions
Major industry players are prioritizing their strategic decisions on increasing their market presence in Middle East and Asia Pacific. The move will help companies to lower their operational expenditures and generate higher net revenue. There has been a series of key advancements post 2011. In 2018, Clariant started materbatch production plant in Kingdom of Saudi Arabia (KSA). It is a partnership between Rowad and Clariant. Major company - Granula partnered with SOM SHIVA (IMPEX) Ltd. to sstart masterbatch plant in India. Also, A. Schulman partnered with Snetor Chimie to capture a major chunk of Africa masterbatch market in 2016.
Trend#2: Color Masterbatch Market to Gain Higher Prominence
Color Masterbatch Market Size will dominate the revenue between 2018 and 2028. It is expected to create an net successive revenue opportunity of over 3 Billion between 2018 and 2028. There will be high demand from Western Europe Masterbatch Marekt. A. Schulman, Inc started masterbatch production facility in China in 2019.
Trend#3: Asia Pacific Masterbatch Market – Lucrative Region for Manufacturers and Suppliers
Asia Pacific will generate high revenue opportunity for manufacturers and suppliers. The region will generate double the incremental opportunity compared to that generated by Europe msaterbatch industry. China– will account for nearly 51% of Asia Pacific share in 2018. It will gain over 8% share by end of 2028.
Trend#4: Packaging Application to Dominate the Masterbatch Market Sales
Masterbatch revenue will be highest across packaging application followed by automotive and construction. Collectively, these applications will account for US$ 10.8 Billion by 2028.
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The industry is highly fragmented and competitive. Some key global masterbatch market players are Clariant AG, PolyOne, Cabot Corporation, Plastika Kritis S.A. RTP, Ampacet, Tosaf Group and Granula AG. Pricing level strategy and collaboration with regional players could help leading companies to expand their business presence and generate higher ROI during the forecast period. Further inorganic growth strategy could be seen citing current trends.
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