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text 2018-02-10 11:08
What Does a Food Broker Do for Its Clients?

Different people have different skill sets. For example, an artist can create beautiful work but have difficulty promoting or marketing it. This is where a manager or an agent would come into the picture.

In the CPG industry, a good food broker or grocery broker can serve as a kind of agent or talent scout for vendors and retailers. It can connect brands with stores that will benefit from their products and vice versa.

A great food broker can give its clients:

Insights into Industry Trends & Competitors

An expert food broker can provide insights not just into a client’s success but its competitors’ too. It can analyze the competitive landscape and give a brand an idea of how its products and promotions are performing.

With this information, a skilled, experienced grocery broker can then make recommendations as to product assortments and distribution. A food brokerage agency should also be able to help its clients forecast item sales and keep them up-to-date on new brands and trends.

Comprehensive, Customized CPG Marketing

The best CPG brokers can help clients develop marketing plans and strategies that put their brands in the best possible light. Knowledgeable food brokers can work with brands to enhance their current shelf promotions and strengthen the bonds that they have with retailers.

Some grocery brokers can go the extra mile and offer a full range of CPG marketing services, including:

• Conceptualizing and establishing brand messaging
• Assisting with copywriting, broadcast or digital production and packaging
• Developing customized applications for enterprises
• Providing PR support and content creation for a variety of company announcements, product launches and crisis management
• Understanding promotional opportunities to help clients implement the best events for the spend
• Using data and analytics to identify and proactively pursue promotional opportunities with retailers
• Planning and coordinating special events

Reliable, High-Result Support and Solutions

The very best food brokers see their clients as more than profits. They act as true representatives for brands by providing ongoing, wide-ranging, goal-driven sales support. This could involve:

• Regularly dispatching teams to grocery stores and other locations to address any issues and ensure proper stocking of products
• Providing real-time feedback on pricing, displays and activity at the store level
• Tracking sales representative routes and store visits for maximum transparency and accountability

The most reliable grocery brokers are there whenever vendors need them. They can offer clients 24/7 customer service to ensure that any problems are resolved as quickly as possible.

Considerate food brokers will assign a specific rep to a vendor both to foster trust and to ensure a high level of service. Not only does this practice help clients put a face to the agencies they work with, it allows CPG brokers to understand their clients’ particular needs better.

Impact Group acts as a full-service sales and marketing agency for its CPG clients. The company offers 24/7 service and consistently error-free invoicing.

About Impact Group

Impact Group is an industry-leading US food broker. The company gives vendors a personalized approach to CPG marketing, allowing them to connect with retailers of all sizes.

For additional information, visit Impactgrp.com

Original Source: https://goo.gl/AtZbwJ

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review 2018-01-15 06:11
If only
Man Card (Man Hands Book 2) - Sarina Bowen,Tanya Eby

This is book # 2, in the Man Hands series.  This book can be read as a standalone novel,.  For reader enjoyment, and understanding of the series, I recommend reading this fun series in order!


Ash is thoroughly disgusted for being attracted to the man who, is basically her nemesis at work.  Rivals competing for each sale dollar, but who cannot resist the physical attraction that seems to consume then whenever they are in the same room together.  If only she could keep her hands, and her lips off of him!


Braht and his scheming ways only seem to entice Ash closer - while at the same time give her a reason to pull away from him.  He really does want her in his arms and in his bed.  How to keep a woman who is so determined to stay away?


This was such a fun read.  Truly inspiring, by way of the funny schemes the characters come up with to one-up each other, as well as the banter.  There is plenty of hat in this one too, folks.  Each page nearly singes your fingers as you read the fiery way these two go at it with every turn.  I though it was a good addition to the Man Hands series.  I give this book a 4/5 Kitty's Paws UP! 



***This early copy was given in exchange for an honest review only.

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review 2018-01-14 22:33
Community Service (Broken Mirrors #3) by Vaughn R. Demont
Community Service - Vaughn R. Demont
Some of my notes from Goodreads:
"Here we go again: info dumping and making things up on a fly (to add page count?) and reminiscing while everything is going to sh*ts. Why am still I reading this? @.O
Ah, right, challenge. And stupid notion that I must finish a book if I am past 75%."
"Omfg, stab me, stab! me! You don't frigging explain everything to your nemesis, you just KILL them! I swear my eyes are rolling all the way across *deh pond* right now!"
"This why I don't like present tense and cheap tricks horror books. You can't have a decent battle. The hero has to pause and reflect and both the hero the villain have to keep yapping at each other in the middle of life/death struggle. It's triple annoying! Maybe THAT is meant as horror? And damn if I am not tempted to dnf this bs at 80% :/"
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review 2018-01-13 03:15
Damon Snow and the Nocturnal Lessons
Damon Snow and the Nocturnal Lessons - Olivia Helling

I am not sure what to say about this book. Let me think here for a second...

So. Hmmm... OK. Ugh....

Paranormal aspect. 
I have no idea why it is even mentioned, to tell you the truth, unless it's relevant somewhere down the line in book 5. I just don't see it playing a significant role in incubus-turned-dirt-poor-rentboy setup in the near future. There are no superpowers. There is not a sniff of something dark or magical in the air. Any talented and eager rentboy with years of experience on top of it should know how to satisfy and manipulate clients. 

I do like and read historicals/classics. But still I managed to get tangled in pinks, flats, culls and what have you.

Time Setting.
There are no references to the historical period, except for the opening sentence. There is no (paranormal) world building. MC's world is tight. So tight, in fact, I feel claustrophobic. This whole affair could be happening on Alpha Centauri 1649 years from now it's so bland where the environment is concerned.

The story turned around close to the middle and allowed for interesting developing which I did not anticipate at all. A star for that. 

However, I don't believe I will be continuing this series. Unless I am in dire need of a super quick read.

2 stars for the first 40-50%, 4 for the rest of it.

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text 2017-12-01 00:30
November Re-cap
She Rides Shotgun: A Novel - Jordan Harper
Norse Mythology - Neil Gaiman
In a Perfect World - Trish Doller
False Hearts - Laura Lam
Sweetest Venom (The Virtue Series) (Volume 2) - Mia Asher
The Wife Between Us - Greer Hendricks,Sarah Pekkanen
This Song Will Save Your Life - Leila Sales
Open Road Summer - Emery Lord
Dreamfall - Amy Plum
The Sandcastle Empire - Kayla Olson

plus 2 more...








   It seems like this month has lasted forever...probably due to the fact that I've been sick for about 3 weeks now, a terrible cold...also due to the fact that I worked 3rds for the week of Thanksgiving. All while being sick...It's been a mediocre reading month...a few good ones and the rest...kind of meh.  False Hearts was definitely my fav of the month.



(Audiobook) She Rides Shotgun by Jordan Harper

Finish Date:  11/01



(Audiobook) Norse Mythology by Neil Gaiman

Finish Date:  11/03



(Kindle eBook) In A Perfect World by Trish Doller

Finish Date:  11/04



(Audiobook) False Hearts by Laura Lam

Finish Date:  11/09



(Audiobook) Sweetest Venom by Mia Asher

Finish Date:  11/11



(Netgalley eARC) The Wife Between Us by Greer Hendricks & Sarah Pekkanen

Finish Date:  11/13



(Audiobook) This Song Will Save Your Life by Leila Sales

Finish Date:  11/16

4.5/5 STARS - GRADE=A-


(Kindle eBook) Open Road Summer by Emery Lord

Finish Date:  11/17

4.5/5 STARS - GRADE=A-


(Audiobook) Dreamfall by Amy Plum

Finish Date:  11/18



(Audiobook) The Sandcastle Empire by Kayla Olson

Finish Date:  11/24



(Audiobook) Until It Fades by KA Tucker

Finish Date:  11/28

4.3/5 STARS - GRADE=A-


(Kindle eBook) Sekret by Lindsay Smith

Finish Date:  11/30



12 books total

4,080 pages

8 of them Audiobooks, 3 Kindle eBooks, and 1 Netgalley Arc




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