This article is going to highlight how mobile app development is impacting the retail industry. Read on and know why today’s retail industry needs mobile apps. Also, you will get to know what type of features can be included such retail apps.

A recent market analysis report by Retail Dive stated the fact “57% of shoppers use retailer mobile apps in-store”. So, this study clearly indicated how shopper behaviours are changing these days and the mobile retail space will witness more sales and revenue in the coming years.

For all their shopping needs, mobile consumers expect end-to-end mobile support. Thus, a retailer must allow its retail app to sell products, fulfill orders, tackle transactions, promote products and business, resolve and respond to customer queries, and so much more.   

Hence, an iOS or Android mobile app developer has to build an app keeping customer expectations in mind. Also, they need to ensure the app is usable, aesthetically appealing, and trustworthy when compared to other prevailing apps.

Here you will find some major benefits for having apps for the retail industry as a business owner. Also, you will find some must-have retail app features.

Business benefits of retail apps

• As a business owner, you will get more opportunities for loyalty programs. Give your customers incentives in the form of discount coupons. First access to sales is another way for both your customers and business to feel the loyalty bond.

• The more your customers are satisfied with your services the better for your business to grow and prosper. How? Well, people like to hear from other people. So, naturally, your satisfied customers will be one of the key factors to promote your brand and services. And retails apps can assure better customer satisfaction.

• Customisable search engines allow the users to find exactly what they are looking for any time, anywhere. A dedicated retail app comes with this convenient feature to offer the customers a smooth and hassle-free shopping experience.

Now, let’s take a look at some of the features that can make your retail app popular among the customers.

Quick registration process

Customers want convenience and ease. Having a lengthy and time-consuming registration process will put customers off your mobile app. Hence, ensure you cut down on the trivial details of a consumer for the registration process to retain customers’ interest in your app.

One-step checkout

Provide your customers with an easy and quick checkout process. The app must enable users to complete orders with the fewest steps possible and a minimum amount of information. For example, avoid making your customers enter shipping addresses every time they place an order. Better, save their addresses and other related details to save their time enabling more sales.

Multiple payment options

An app with multi-payment and currency support is one of the foremost requirements of localising your retail business. With many popular online payment methods available in the market, it is important to understand what the customer prefers and how effective the solution is.

Wishlist facility

Be it fashion, be it gift ideas, or be it any household product, consumers love the wishlist feature. The wishlist feature let them shop, save, and share an item on the go. More interestingly, this feature helps the customers to bookmark products they desire and will most likely buy later.

Other than these features, you can include other features like:

• Product ratings and reviews
• Offline capabilities
• Push notifications etc. for wider acceptance of your retail application in the market.

Contact any trusted app development company and share your app idea. Consult with the best retail app developers to build an impressive app.

Johan Smith is an experienced Android mobile app developer, who is working in this mobile app development industry for years and has successfully guided plenty of app development projects for industry-specific businesses. Presently, he is associated with GetAProgrammer, one of the best Android and iOS app development companies in Australia and leading a team of expert app developers in Sydney.