Medical animation is an integral part of any medical technology, as it can deliver a clear details about medical technology. The development in computer software and hardware with the efforts by various universities have developed a link between science and art, which led to a formation of new generation of information, technology, and designers in the medical field for both scientific and medical illustration purposes. The combination of scientific analysis with high end computer graphics and animation capabilities is expected to take the medical sector to the next level of advancement. Rising prevalence of cancer followed by rising R&D activities using 3D animation technology for visualization during new drug development will create the demand for animated studies to explain the drug mechanisms expected propel the industry growth over the forecast period. As, 3D animation is one of the adopted medical animation type by companies that enable better sense and depth of procedure or a particular product which helps to capture the interest and leave a positive impression or motivate people to make a purchase.

The global medical animation market is valued at US$ 176.60 million in 2017 and is expected to witness a CAGR of 19.3% over the forecast period (2017 – 2025).

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Market Dynamics

The companies are adopting competitive strategies such as new product development, merger & acquisitions and technology upgradation to sustain in the medical animation competitive market. For instance, In July 2017, Random42 was acquired by Graphite Capital, a mid-market private equity firm. Random42, which provides high-quality medical animation and digital media services to the healthcare and pharmaceutical industry was planning to expand geographically in Europe while continuing to grow its North American sales. Investment from graphite capital could help it to meet its objective. By the use of computer technology, the medical animators can create short movies, which could be used in various applications such as, patient education, emergency care education, drug formula simulation and various other purposes. This in turn expected to create lucrative opportunities for the medical animation market. On the flip side, time constraint is a major factor that may hamper the growth of medical animation market as there are several feedback rounds, and at two points the client’s legal, regulatory and medical approval is needed for the production.

Key features of the study:

• This report provides in-depth analysis of medical animation market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017–2025), considering 2016 as the base year

• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market

• This study also provides key insights about market drivers, restraints, opportunities, regulatory scenario, regional outlook, and competitive strategy adopted by the leading players

Detailed Segmentation:

• Global Medical Animation Market, By Type:

  • 2D, 3D, 4D, Flash Animation

Promotion of the new product launches by manufacturers with the help of animated companies is a prominent factor fueling market growth

Increasing adoption of medical animation techniques by healthcare professionals for demonstrating medical procedures or other scientific purposes with a significantly higher comprehension is expected to propel growth of the medical animation market. Since this technology aids in educating patients, an increasing patient enrolment in disease management or wellness programs is witnessed. This showcases the potential for this technology in near future. Fusion of this medical animation into the mobile apps by combining real time media rich content with measurable data and configurable tools for various medical device and pharmaceutical company sales is also expected to create a lucrative opportunities for the growth of the medical animation market.

On the basis of regional segmentation, the global medical animation market can be segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is expected to account for the largest share followed by Europe and Asia Pacific. Medical animation market in North America is driven by factors, such as increasing number of pharmaceutical companies using animation for product promotion and medical education, and rising penetration of electronic devices such as smartphones. Therefore, the companies are adopting competitive strategies such as new product development, merger & acquisitions and upgrading technology to sustain in the medical animation competitive market.

The key players operating in the global market of medical animation include Infuse Medical, Hybrid Medical Animation, Inc., Ghost Productions, Inc., Scientific Animations, Inc., INVIVO Communications, Inc., Random42 Scientific Communication, Radius Digital Science, Nucleus Medical Media, Inc., AXS Studio, Inc., Trinsic Animation, and Medmovie Inc.

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April 10, 2019: This report focuses on the global Animation Design Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Animation Design Software development in United States, Europe and China.

Animation design software enables the construction of images and visual effects and is used in various applications including the creation of high-end games, computer graphics, animated movies, web pages, and animated study materials.

During 2017, the media and entertainment industry in the end-user segment dominated the global design software market. The utilization of animation design software for movies, television programs, print media such as newspapers and magazines, concerts, award shows, advertisements, M&E videos, and Internet media drives the growth of the market. Moreover, the rise in demand for 3D animation movies and the release of their sequels will augment the segment's growth over the next four years.

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In 2017, the global Animation Design Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study

• Autodesk
• Adobe
• Corel Corporation
• Blender Foundation
• DAZ 3D
• Xara Group
• Nemetschek
• NewTek
• Nintendo
• Pixologic
• SideFX
• Smith Micro Software

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Market segment by Type, the product can be split into

• 2D Animation
• 3D Animation

Market segment by Application, split into

• Media and Entertainment Industry
• Gaming Industry

Market segment by Regions/Countries, this report covers

• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Animation Design Software status, future forecast, growth opportunity, key market and key players.
• To present the Animation Design Software development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Animation Design Software are as follows:

• History Year: 2013-2017
• Base Year: 2017
• Estimated Year: 2018
• Forecast Year 2018 to 2025

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27 December 2018, The global Animation Market has been growing by leaps and bounds. Rapid advancements in technology, rise in gaming services, surge in streaming video consumption, and soaring demand for high-definition visual content have contributed to market growth. In addition, increase in number of multinational cable channel companies, studios, and TV broadcasting companies has fueled the expansion of the animation industry.

These entities are engaged in a multitude of activities, ranging from pre-production to distribution. They have also been focused on different revenue sources such as intellectual property licensing and sales of DVDs. Partnerships, joint ventures, and co-production are some of the other key strategies adopted by multinational studios.

The popular strategy of co-production has worked successfully for studios across countries. Flow of funds from animation houses in developed countries to those in developing ones, and vice versa, has been an ongoing trend that has benefitted the industry. In recent years, studios in Japan, Europe, and North America, for instance, have partnered with studios in India and China. This flexibility and exchange of resources, creativity, and ideas has given the animation industry a significant boost.

In October 2017, Singapore, China, and Thai animation companies signed a US$250 million, 10-film co-production deal, reportedly the biggest animated film cooperation in Asia. The deal involves Singapore’s Tiny Island Productions, Thailand’s Shellhut Entertainment, and China’s Wingsmedia, a subsidiary of Shanghai Media Group. While the first film is expected to be completed by 2020, Tiny Island Pictures and Shellhut are already looking to bring European and American partners on board for upcoming projects.

The creation of moving images in a three-dimensional (3D) digital environment is an advancement that has revolutionized animation. This technology has found application across sectors such as manufacturing, government and defense, media and entertainment, education and academics, and construction, wherein industries benefit from improved clarity, graphics, and speed. Demand for and adoption of 3D animation software in media and entertainment can be attributed to growing interest in animated movies and television series such as Toy Story, The Lego Movie, The Simpsons, and South Park.

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Ad campaigns have also incorporated animation techniques to grab consumer attention. Apple Inc.’s 2018 annual holiday campaign took everyone by surprise: a three-minute animated film, featuring a MacBook Pro, on the theme ‘Share your Gifts’. A first of its kind for the tech giant, the film’s animation is incredibly detailed and mixes computer-generated imagery (CGI) characters with real 3D model backgrounds.

Online gaming has been rather influential in driving the market, wherein animation and VFX play a crucial role. 3D animation in game designing and production lends a level of realism that makes the game more appealing to players and keeps them engaged. Over the years, online gaming has become graphically more intricate and impressive, thanks to the superior quality of animation and gameplay variety. Realizing the growing scope of gaming in the entertainment industry, Walt Disney entered into a game development partnership with Jam City in November 2018. The leading mobile gaming company will, as per the terms of the deal, hold rights to develop new games based on various elements from Disney’s Walt Disney Animation Studio and Pixar brands.

The market is characterized by the presence of local, regional, and international vendors and a high level of competition among them. Rise in technological innovation has widened the scope of application in a number of industrial sectors and has also enabled market players to provide services at a low cost. As a result, new entrants have been finding it increasingly difficult to withstand this competition in terms of quality, price, innovation, and reliability.

Some of the leading players in the animation market are Corel Corporation; Adobe Systems Incorporated; Autodesk, Inc.; NVIDIA Corporation; and The Foundry VisionMongers Ltd. Apart from these, Maxon Computer; Image Metrics; Pixologic Inc.; Trimble Navigation Ltd.; and SideFx Software have also been operating at various levels in the market.

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