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LinkedIn Single image ad are a kind of Sponsored Content ads in LinkedIn. A single image ad is a LinkedIn Page update that has been sponsored content to be delivered to the targeted audience beyond your Page followers.
The HCS instruments market accounted for the largest share of HCS market primarily attributed to advances in instrumentation and automation techniques and high prices of the HCS instruments. The software segment is expected to register the highest growth during the forecast period.
[166 Pages Report] MarketsandMarkets forecasts the high content screening market to grow from USD 557.1 million in 2017 to USD 909.0 million by 2022, at a Compound Annual Growth Rate (OTC:OTC:CAGR) of 10.3% during the forecast period
The major factors that are expected to be driving the high content screening market are need for cost containment in pharma R&D, growth in funding for cellular research, and technological advancements in HCS solutions are expected to support the growth of the HCS market during the forecast period.
Market Dynamics
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Need for cost containment in pharmaceutical R&D
According to the California Biomedical Research Association (CBRA), it takes an average of 12 years for a drug to travel from the research lab to the patient, including 1–6 years for toxicology studies alone. In addition, only five in 5,000, or 10%, of the drugs that begin preclinical testing ever make it to human testing. Out of these five, only one is approved for human usage.
HCS is used in several stages of the drug discovery process, including primary and secondary screening, target identification and validation and toxicity studies. As HCS instruments are expensive, they add to the overall drug development expense for pharmaceutical and biopharmaceutical companies. Moreover, budgetary restrictions among academic institutes restrict the purchase of these instruments.
The geographical regions mapped in the report are:
North America is the largest market for high-content screening, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. High R&D expenditure, the presence of major pharmaceutical market players, and increasing government support are some of the factors contributing to the large share of North America in the market.
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Some key players mentioned in the research report are:
GE Healthcare (U.S.), Danaher Corporation (U.S.), Thermo Fisher Scientific, Inc. (U.S.), PerkinElmer, Inc. (U.S.), Tecan Group (Switzerland), BioTek Instruments Inc. (U.S.), Becton, Dickinson and Company (U.S.), Bio-Rad Laboratories (U.S.), Yokogawa Electric Corporation (Japan), and Merck Millipore (U.S.)
Historically, small businesses have been slower in adapting to content marketing methods and/or strategies that are utilized by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably in the last couple of years - it's become more than obvious that small businesses need to add eBooks, comparison guides, and how-tos, as well as other content strategies, to remain competitive rankings.
It doesn't matter if the content is outsourced to an company that offers content management services done in-house - ideas for creative, informative, and engaging content more than often becomes scarce.
Regardless of that fact, we have 4 amazing tips on content marketing for small businesses. Check them out below:
Develop a Calendar for Content Marketing. Developing a calendar for content marketing will allow you to document content strategies and methods. Also, it's an awesome way to ensure that content creation is done in a timely fashion and remains on schedule. This amazing method for content creation is often neglected and overlooked by many small businesses.
Approximately, 61 percent of content marketers have said that their greatest issue when creating content is that it's too time-consuming. Only 44% of marketers have reported keeping a calendar with documented content marketing methods and strategies.
Developing and putting together a calendar that's designated for content scheduling for the month is the 1st step in setting aside time to brainstorm, strategize, create and finally publish content.
You Need to Find Out What Works For You! Before you go on a scavenger hunt for inspiration on other websites you need to have a good understanding of the features and components of past content that has been beneficial to you and your small business.
We advise you to utilize Webmaster Tools and Google Analytics to check on the leading, trafficked web pages, and queries so that you're able to identify what content has worked the best and which keywords have been used to find your content. Furthermore, it is recommended to use Social Statistics, as they can also, give you insight into content that has done well.
You can check out Social Media performances by using services, such as - Add This, which embeds buttons to share on blogs and also, have tracking info. These are user-friendly dashboards, which offer information on an array of click backs and shares.
Comprehending Social Media Trends for Topics. Social Media networks and/or platforms are extremely helpful in getting new idea topics. Creating content revolving around trending topics will give you invaluable content ideas, which people are actively searching for in real-time.
For instance, Twitter has now had trending topics accessible for quite some time. Earlier this year - Facebook introduced trending topics as well... If you need or want to view trending topics on a more local scale, then you can utilize Trendsmap, which offers users a close and intimate look at trending topics and news that's overlaid on a map with information from Twitter's social media platform.
Amplify content by covering different aspects of a story. Take a controversial stance or supplement it by using an array of media options, such as - infographics or videos.
Use Content That's Visual. Although, the majority of SEO practices tend to focus on text that will be digested by different search engines - now, visual content has become a lot more appealing and interesting for your fellow, human readers. People seem to be naturally wired to be more attracted and more likely to engage with visual content. Ninety percent of the info that enters the human brain is acquired visually.
If you're running a small operation or business it is still essential that you remain in the loop. As always, content is vital to the success of your SEO campaign. Start incorporating these tips into your current and future content and you'll notice that you'll experience fewer difficulties coming up with new topic ideas and/or interesting content for your users and visitors.
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